Toyota Launches All-New Crown in Japan

Reinventing the Sedan with a New Style for Both Personal and Business Purposes

November 02, 2023

Toyota Motor Corporation unveiled its all-new Crown Sedan model in Japan today and will begin accepting orders. The launch is planned for November 13, 2023.

Last year, Toyota announced four new Crown models representing a “Crown for a new era.”

Rather than simply sticking to a sedan design, the development entailed a thorough reexamination of what the Crown is about. While inheriting the Crown’s DNA of innovation and pushing the limits, the new models align with the diverse values and lifestyles of customers. The first to be released was the Crossover, a vehicle combining a sedan and an SUV.

Since the development was revisiting the Crown’s origins and the original Crown had been a sedan, the team also decided to build a new Sedan type. They created a car that offers excellent ride comfort and a high-quality driving experience, as well as a relaxing space meeting the needs of chauffeured cars. The new style redefines the traditional sedan, a reinvention reaching for new value as the “new formal” serving both personal and business purposes.

With sights on a hydrogen-powered society, the flagship Crown Sedan also gets an FCEV version that emits no CO2 while in operation. It accompanies an HEV version, the choice of many customers, to increase their options and meet diverse needs while contributing to the popularization of electrified vehicles and the realization of carbon neutrality.

Key Points

  • Reaching for new value as the “new formal”
  • Excellent ride comfort and a high-quality driving experience serving both personal and business purposes
  • Rear seat space meeting the needs of chauffeured cars. A long wheelbase and wide body create spacious seating and outstanding ease of entry and exit.
  • An interior playing to mature sensitivities, including a spacious cabin and soothing indirect lighting.
  • Contributing to the realization of carbon neutrality
  • The FCEV, a Crown first, gives customers more options to meet diverse needs
  • The HEV is equipped with a 2.5-liter multi-stage hybrid system, achieving both powerful dynamic performance and fuel efficiency