Toyota Launches All-New Crown “Sport” in Japan

New Sport type SUV form brings “Fun to Drive” to everyone

October 06, 2023

Toyota Motor Corporation unveiled its all-new Crown Sport Hybrid (HEV) model in Japan and will begin accepting orders today. The new model plans to be launched around November. Toyota also plans to launch a plug-in hybrid (PHEV) version around December, the Crown Sedan model around November, and the Crown Estate model before the end of this fiscal year (FY2024).

Built on the unique and unshakable Crown platform passed down over generations, Toyota’s all-new Crown series comes in four models tailored to the individual values and diversity of each customer. As a global brand originating in Japan, these four individual models herald the opening of the second chapter for the Crown brand. One of them is the Sport type, which is an SUV but in a new form that offers a beautiful design that resonates with the senses together with a fun driving experience.

Key Points

  • The Sport SUV is a new form that comes with an exhilarating and creative ambiance in a package that is easy to enter, exit, and drive, and that offers an agile and sporty driving experience.
  • Sporty and dynamic design that heightens expectations for the driving experience, with a design concept that balances power and grace
  • Exhilaration from the first moment inside the cabin, with an interior space that makes it easy to enter and easy to drive
  • Fun driving experience through a balance of high-quality, flexible suspension with agile driving performance
  • Equipped with the latest advanced safety equipment